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Webinars and Videos

5-Minute Videos

Introduction to Kwanzoo [5-Minute Video]

A 5-minute video introduction to the Kwanzoo platform for ABM display and retargeting.

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Account-Based Marketing with Kwanzoo [Video]

A 5-minute video introduction to Kwanzoo's account-based marketing (ABM) display solutions, including cookie- and IP-based ABM, ABM Social, and ABM PPT (past purchase targeting).
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5 Tips for ABM Display Program Success

See 5 tips on how to plan and set up your ABM display ad campaigns for success, from content and ad setup to choosing your lists and more.
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How To Craft an Account Based Paid Media Budget

An overview of planning your ABM display paid media budget based on your target account list size, goals for your ad program, and more.
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5 Key Metrics for Measuring ABM Display Success

See 5 key metrics for measuring your ABM display ad campaigns' success, how to measure them, and why they are important.
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Kwanzoo’s Account Coverage Report [Video]

See how to plan your account-based marketing display campaigns and determine your account reach before your start with a free, no-obligation Account Coverage Report.
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ABM POV 15-Minute Videocasts

ABM POV Episode 7: What’s new with targeting data for ABM display?

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ABM POV Episode 6: What is ABM’s impact on traditional B2B agencies?

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ABM POV Episode 4: Do’s and Dont’s in Planning and Budgeting

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ABM POV Episode 3: How Deep and Granular Should You go With Sales Stages of An Account?

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ABM POV Episode 1: The ABM Landscape

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ABM POV Episode 2: What is ABM Doing to Traditional Demand Generation?

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Webinars

Behind the ABM Curtain with Oracle and D&B

Take a peek Behind the Curtain of ABM in an informative webinar recording on best data practices, the future of ABM and more in this interview with Niraj Deo of Oracle BlueKai and Anudit Vikram of Dun & Bradstreet (D&B).
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The Business Case for ABM Part 2: ABM & Demand Gen

See how to decide whether to continue to focus on traditional demand generation to generate leads and nurture primarily through emails, or to move budgets toward ABM with a focus on engaging target accounts through display.
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The Business Case for ABM Part 1: Planning and Budgeting

Key insights on ABM essentials, budgeting recommendations, and real world ROI models, featuring Markistry EVP Kelly Waffle and Kwanzoo CEO Mani Iyer.
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Account Based Marketing Done Right: A Virtual CEO Panel

Top ABM CEOs from 6Sense, Bizible, Triblio, ZenIQ and Kwanzoo discuss ABM solutions, building an ABM tech stack, and ABM success measurement.
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From Leads to Accounts: The ABM Story with Jon Miller

Join Kwanzoo CEO, Mani Iyer in conversation with Marketo Co-Founder and Engagio CEO, Jon Miller as they discuss the ABM market map, the 6-Step ABM process, and much more.
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ABM at Scale with OMC|Eloqua and BlueKai

Best practices for launching integrated ABM programs across OMC | BlueKai, Eloqua, and Kwanzoo with cookie-based and job-title targeting.
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Account-Based Marketing 101: Reach Beyond Your Website

The basics, best practices, budgeting, and launching account-based (ABM) advertising campaigns.
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Email Retargeting 201: Best Practices for Program Success

Kwanzoo CEO Mani Iyer discusses best practices for successful email retargeting, including email list segmentation, creative planning, and account-based email retargeting.
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Maximize Conversions with Persona-Based Retargeting

Increase lead conversions using persona-based ads with site and email retargeting.
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Email Retargeting 101: Nurture Beyond Your Inbox

The basics, best practices, and recent 2015 case studies on email retargeting campaigns.
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