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ABM Display Ad Secret: For Better Results, Try the “Marigold Effect”

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Many seasoned gardeners know the power of companion planting. When implementing this type of planting, the companion plant often chosen is the yellow or orange Marigold flower.

In this post from Kwanzoo VP of Marketing Kelly J Waffle, see Kelly’s take on how the Marigold effect can be applied to the Account-Based Marketing (ABM) world with great results, particularly with display advertising and retargeting.